• Loredana Elena Egri

The "2 U" theory

Both leaders and employees flourish in an environment where: ☑ their contribution is being appreciated; ☑ they are valued as they are.

We call it the "2 U theory", and it comes from:

  • "Unicity" - We observed for many years that one of the most important elements in peak performance is the feeling of being valued for what you are, and being seen as an individual with a unique combination of talents and skills.

  • "Utility" - Feeling that your contribution not only matters, but that the team's entire outcome really depends on it, no matter how small this contribution might be.

Feel free to test it yourself in your organization.

Leading our evolution,



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