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Culture beats strategy

Without great environments, even great ideas are useless. Simon Sinek

”Culture does not respond to management in predictable ways, because culture is tacit. It is experienced. It cannot be made explicit. It cannot be codified in rules and standard operating procedures or best practices or forms.

Because once you reduce culture to the bureaucratic residue of your organization chart, handbooks, protocols, or manuals, it ceases to be culture. It becomes policy.

And policy can be measured. Policy can be managed. Culture must be led.

Leading our evolution,


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