OUR VISION

We are committed to improving society, one mind at a time.

OUR MISION

Our mission is to simplify and spread the world's leading ideas, and to develop hands-on programs and publications in order to open minds and foster the development of independent thinking.

WHAT WE BELIEVE IN

• We believe education is the foundation for a life of wealth and meaning;

• We believe life is the sum of our choices and that education can help us make better ones;

• We believe the only way to overcome the negative consequences of a toxic environment is through education;

• We believe the best education is the one that arises from human experience and applied knowledge;

• We believe investing in lifelong education is the best investment one can make. The only investment that can provide a safety net for the changes the future will bring;

• We believe that people should pay for lifelong education (learning outside school) in the same way they do for fun, health, or appearance; Without this, there can be no high-quality educational services or publications available;

• We believe that small ideas, implemented in a great way, have the power to generate positive results in society and people’s lives;

• We believe that each voice matters, that everyone has the potential to bring a significant contribution to society’s progress;

• We believe that everything happens for a reason, and failure is nothing but a guideline for trying new paths;

• We believe that each person has the potential to develop something great;

• We believe it’s in everyone’s power to make the future great for all of us;

• We believe is everyone’s responsibility to make the world a better place for future generations;

• We believe the only way we could build a better world for future generations is by embracing scientific thinking in all aspects of our lives.

WHO WE ARE

• We want to set an example in terms of integrity, adaptation, and continuous learning;

• We love diversity and people with different views;

• We learn from our mistakes, and don’t fear to make them;

• We give our best in everything we do;

• We take our mission seriously. We work hard to develop and improve our products and services, and we do it with pleasure;

• We proudly express our origin and authenticity;

• We are free spirits, and we embrace a culture of autonomy, where people can choose where to contribute, for how long, and when;

• We are committed to bringing a positive contribution to people’s lives and societies;

• We set ambitious goals, and celebrate even the smallest achievements;

• We don’t invest our time in things we don’t believe in;

• We want to make a profit from activities which have an impact on improving societies and people's lives;

• We go through tough situations with optimism;

• We focus on keeping things simple and efficient. Life is too short for spending it on unessential activities;

• We don’t settle for less than what we deserve.